Sendai Tanabata Matsuri Guide 2024

The Sendai Tanabata Matsuri (仙台七夕まつり) is one of Japan's most famous and beautiful festivals, transforming the city of Sendai into a dazzling display of colors and lights. Held annually in August, this festival celebrates the legend of two stars and is renowned for its stunning handcrafted decorations.

The Story Behind the Sendai Tanabata

The Sendai Tanabata Matsuri centers around the ancient legend of two star-crossed lovers. Orihime, the weaving princess (represented by the star Vega), was known for her beautiful textiles. Hikoboshi, the cowherd (represented by the star Altair), was devoted and hardworking. Their love grew so strong they began to neglect their duties; her weaving ceased, and his cows wandered untended.  Orihime's father, the Sky King, was furious and separated the lovers by the vast Milky Way, allowing them to meet only once a year, on the seventh day of the seventh month.

The Tanabata festival celebrates their long-awaited reunion.  People write wishes on paper strips and hang them, alongside intricate decorations, on bamboo branches in hopes they will be carried to the stars and granted.

What to See at the Sendai Tanabata Festival

• Monumental Streamers: Thousands of colorful paper streamers adorn Sendai's shopping arcades, creating dazzling "forests" of color and intricate designs. Each streamer is a handcrafted work of art.

• Traditional Displays: Look out for traditional Tanabata decorations like paper strips with wishes written on them, symbolizing hopes and dreams.

• Cultural Performances: Enjoy traditional dance, music, and various displays showcasing Japanese arts and culture throughout the festival.

• Festival Food & Market: Sample delicious food from the many festive stalls or explore the markets for souvenirs and unique finds.

• Fireworks Spectacular: The Sendai Tanabata often kicks off with a stunning fireworks display over the Hirose River on the eve of the festival.

Fun Facts About Sendai Tanabata

• It's one of the Tohoku Sandai Matsuri (Three Great Festivals of the Tohoku Region), along with the Aomori Nebuta and Akita Kanto festivals.

• The streamers are made out of washi paper and bamboo and can reach over five meters in length.

• Locals and community groups dedicate countless hours to handcrafting the impressive festival decorations.

Where & When to See the Festival

• Location: Major festivities and the most impressive decorations are found throughout central Sendai, particularly the shopping arcades.

• Dates: The Sendai Tanabata Matsuri is traditionally held a month later than most other Tanabata festivals, taking place from August 6th-8th. Be sure to specific dates for 2024 closer to the event on the official site.

• Decoration-Making Workshops: Some locations or community centers sometimes offer hands-on workshops where you can try your hand at making traditional Tanabata decorations. This offers a deeper appreciation for the craftsmanship involved.

• Evening and Night Experience: While beautiful during the day, the festival truly transforms as the sun sets. The streamers glow with lanterns, creating a magical atmosphere.

• Fireworks Kick-Off: The fireworks display on August 5th (often held along the Hirose River) is a spectacular way to start the festival celebration.

• Smaller Events: Look beyond the main arcades. Smaller side streets and shrines sometimes have their own unique Tanabata displays with a less crowded, more intimate atmosphere.

Beyond the Festival Decorations

• Ichibancho Food Street: Explore the diverse culinary options at Sendai's Ichibancho, one of the biggest downtown food destinations in the Tohoku region. It's a great way to experience local flavors.

• 仙台朝市 (Sendai Morning Market): This lively market near Sendai Station offers a glimpse of everyday local life and a chance to sample regional foods.

• Zuihoden Mausoleum: Step into history with this ornate 17th century mausoleum, a testament to the powerful Date Masamune clan.

Tips for Visiting

• Arrive Early: Get a good viewing spot for parades and enjoy the decorations without huge crowds, particularly in the morning.

• Book Ahead: Sendai gets very popular during Tanabata. Secure accommodation well in advance!

• Explore the City: Sendai has plenty to offer beyond the festival: museums, the Zuihoden mausoleum, and delicious local cuisine like gyutan (beef tongue).

The Sendai Tanabata Matsuri is a feast for the senses and a beautiful celebration of Japanese tradition. If you're looking for an elegant and unforgettable summer festival experience in 2024, this is it!